11:00 am – 12:30 pm Turkish Time

Opening Speech

11:00 am Turkish time

Assoc. Prof. Dr. Samriti Mahajan

Partnership, Head of Department and Sr. Associate Professor

School of Commerce & Management,

Lingaya's Vidyapeeth, Faridabad.

Number

Keynote Speakers 1

Presentation

1

Prof. Dr. Giuseppe Catenazzo, Dean of Academics at Helvetic Business School, Head of Research at AUS & Visiting Professor-Lecturer

2

Dr Shivam Bhartiya, Assistant Professor, CDOE, JAIN (Deemed-to-be University), Bengaluru – India

Redefining Marketing Ethos for Sustainable Tourism: Cultivating Socio-Economic Equilibrium Through Community-Driven Narratives

3

Dr. Shad Ahmad Khan,

Assistant Professor & Chair, College Research Committee,

College of Business,

University of Buraimi, Oman

Digital Marketing Practices among SMEs of Developing Economies: A review Based Case Study

5

Prof. Dr. Tahir Sufi, Universidad de las Américas Puebla

DESTINATION MARKETING IN CONFLICT ZONES- A STUDY OF THE KASHMIR REGION

6

Shana Shaikh

INNOVATIVE APPROACHES TO LOGISTICS AND SUPPLY CHAIN MANAGEMENT: OVERCOMING EMERGING CHALLENGES

Keynote Speakers 2

7

Prof. Dr. Pawan Kumar , Mittal School of Business, Lovely Professional University

The Transformative Impact of Green Innovation: A Qualitative Study on the

Hospitality and Logistics Sectors

8

Dr. Kushal Singh,

Sneha Tandel, Tanushree Patel,

Vishakha Parjapati

Evaluating the Impact of 5As on Tourist Satisfaction: A Comparative Analysis of Urban vs Rural Shimla Destinations

9

Dr. Kushal Singh; Mewati Kosar Khan; Ishita Vaghela;, Mitva Snehal Bhai Kansara;

Bharwad Ajay

Sustainable Rural Tourism in Himachal Pradesh: Analyzing the Role of the 7 T’s for Community and Economic Growth

10

Dr. Kushal Singh

Yazdipsinh Jadeja

Indian Social Media and Its Effects on Global Tourism Marketing: Trends,

Opportunities, and Transformations in Consumer Behaviour

12:30 – 13:15 pm Turkish Time

Number

Participants

Presentation

2

Msc.Ariel SX Toh

Marcharh Initiative Centre for Sustainable Solutions

3

Ibrahim Niftiyev

Qaiser Aziz

Stakeholder Identification Strategies in Social Media Marketing: A Qualitative Study in the Telecommunications Sector

4

Shuaibu Chiroma Hassan

                                         Innovative Strategies for Services Marketing

Number

Participants 

Presentation

1

Cristina Raluca Gh. Popescu,

Gheorghe N. Popescu

Video

Aligning Tourism Marketing Strategies with the Sustainable Development Goals (SDGs): Collaborating for Sustainability, while Centering on Benefits Brought to Economy, Society, and Environment

2

-Cristina Raluca Gh. Popescu

Video

Navigating Purpose-Driven Marketing and the Sustainable Development Goals (SDGs): Establishing Environment-Friendly Competitive Models for Product and Brand Marketing Management

Farhana Yeasmin

Video

SMEs in Turbulent Times: A Strategic Review of Survival Tactics Using SPAR-4-SLR and ADO Framework

3

Seda Yıldırım

-Valentin Vasilev

Video

A Mini-Review on Beauty Industry: Indicators for Post-COVID-19

4

-Seda Yıldırım

-Assoc. Prof. Dr. Sivarethinamohan.R

Video

“GREEN INFLUENCERS AND SUSTAINABLE CONSUMPTION BEHAVIOR

5

-Prof. Dr. Seda Yıldırım,

-Afzal Sayed Munna , Senior

-Assoc. Prof. Dr. Giuseppe

Video

Mini Review On Aı Usage and The Education Sector

6

Olena Semenets

Engin Çelebi

Türkiye

Brand Personality As A Marketing Strategy

7

İlknur Gündoğdu Aşçı            

Doç. Dr. Şeniz Özhan

Video

A Study on Compulsive Online Purchasing Behavior of Female Consumers

8

Prof. Dr. Murat Selim SELVİ

Öğretim Görevlisi Dr. Aykut PAJO

Özel Okullara İlişkin Tüketici Şikayetleri: Sikayetvar.Com Sitesine İlişkin Bir İnceleme

9

Andre C. S. BATALHAO

Prof.Dr., Minas Gerais State University,

Seda H. BOSTANCI

Assoc.Prof.Dr., Tekirdag Namık Kemal University

Video

Towards sustainable management: Coupling sustainable human resources management and green marketing