Sempozyum Programı / PAZARLAMA
5. International Marketing Symposium 2026
SYMPOSIUM PROGRAMME
Online and Video Program 23.10.2026 Friday – 24.10.2026 Saturday
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23 OCTOBER 2026, FRIDAY |
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09:00-10:00 am Turkish Time
https://us06web.zoom.us/j/89072081504?pwd=vUFFDkaj5ogOsk9tDxmO0oZV1v9CK1.1
Moderator: Prof. Dr. Seda Yıldırım |
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Prof. Dr. Seda Yıldırım, Tekirdag Namık Kemal University |
Welcome Speech |
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Assist. Prof. Dr. Firdous Ahmad Malik, University of People
Assoc. Prof. Dr. Samriti Mahajan, New Delhi Institute of Management
Prof. Rashid Hashmi, Sharda University
Assoc. Prof. Dr. Anar Valiyev, Western Caspian University
Dr. Natig Mirzayev, Dean of the Faculty of Business and Local Governance, Associate Professor, PhD in Economics, Western Caspian University
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OPENING SPEECH
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Dr. Shuvasree Banerjee, Assistant Professor, Amity University, Mumbai |
Colonial Estates to Community Enterprises: Rebranding Tea Tourism for Inclusive Rural Development |
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Dr. Viana Hassan, Founder of European Tourism and Events Academy. Medical Tourism Expert & Consultant |
Empowering Rural Communities through Sustainable Touris |
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23th October 2026 Friday 10:00-11:15 Turkish time FIRST SESSION https://us06web.zoom.us/j/89072081504?pwd=vUFFDkaj5ogOsk9tDxmO0oZV1v9CK1.1
Moderator: Prof. Dr. Valentin Vasilev
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Keynote Speakers and Invited Speakers |
Topics |
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Prof. Dr. Valentin Vasilev, New Bulgarian University |
Human Capital as the Missing Link Between Rural Development and Sustainable Tourism. Why People, Not Places, Will Define the Future of Sustainable Destinations |
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Timilehin Olasoji Olubiyi, PhD |
Strategic Marketing Intelligence and Enterprise Growth among SMEs in Africa: Implications for the Global South |
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Prof. (Dr.) Bhupendra Kumar, Amity University |
The Neurobiology of Value and Reward: Neural Valuation Models, Intrinsic Motivation, and Sustainable Consumer Decision-Making |
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Dr. Kushal Singh, Academia in Higher Education: Ministry of Education, Government of India. HOD (i/c) Cum Assistant Professor Department of Tourism Administration, Tripura University (A Central University), Agartala, Tripura, India Arshdeep Kaur, Student of MA in Tourism, Hospitality and Event Management, Berlin School of Business Innovation, Berlin (Germany) |
Indigenous Rural Culture in North-East India (Seven Sisters and One Brother): Preserving Cultural Heritage through Sustainable Tourism and Rural Development |
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Dr. Shuvasree Banerjee, Amity University, Mumbai, India Dr. Mehmet Emin Baynazoglu, Trakya University, Tathagata Banerjee, Programme Coordinator & Senior Faculty, International Institute of Hotel Management. |
Green Growth through Tea Tourism: Enhancing Sustainable Practices and Community Welfare in India’s Tea-Producing Regions |
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Dr. Priyanka Yadav, Assistant Professor at School of Management Studies, NFSU Gandhinagar |
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Zaza Gigauri Faculty of Business and Technology, Caucasus International University Nino Rukhaia-Mosemgvdlishvili Faculty of Business and Technology, Caucasus International University, Valentin Vasilev New Bulgarian University |
Marketing Strategies in Sustainable Fashion Enterprises: Building Brand Value and Consumer Trust |
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Prof. Christo Kaftandjiev, Ph.D., Sofia University |
“AI-Powered Tourism Marketing Communications: From Cost Efficiency and Hyper-Personalization to Semiotic and Narrative Intelligence |
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Petar Popov, Academy of Ministry of Interior
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The Impact of Artificial Intelligence on Teamwork and Organizational Performance |
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23th October 2026 Friday, 11:20-12.50 Turkish Time SECOND SESSION
https://us06web.zoom.us/j/89072081504?pwd=vUFFDkaj5ogOsk9tDxmO0oZV1v9CK1.1
Moderator: Prof. Dr. Seda H. Bostancı
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Keynote Speakers and Invited Speakers |
Topics |
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Dr. Binod Sinha, Academic Leader | Marketing Professor | SWAYAM B2B Marketing Course Creator | Author & Researcher | Driving Academic Rigor, Innovation & Quality as ART Faculty at Sri Balaji University Pune |
Reimagining Rural Futures: Global Pathways to Sustainable Tourism and Inclusive Development |
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Dr. Ameya Patil, MIT World Peace University |
Financing Models for Community-Based Tourism Ventures in Rural Economies |
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Dr. Arshad Bhat, Amity Institute of Liberal Arts, Amity University Mumbai, Maharashtra, India |
Sustainable Tourism Development and Environmental Challenges in Mountain Economies
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Ms. Bharti Sharma, Dr. B. R. Ambedkar University Delhi (AUD) |
Regional Consumer Ethnocentrism Beyond Products: A Conceptual Extension to Gastronomic and Destination Tourism |
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Amitava Pal* and Kavita Mathad, *ICFAI University Jharkhand and Indira University Pune (Former Dean) |
Sporting Destinations and Regional identity: Crafting Sustainable Tourism Frameworks through Local Sports Ecosystems |
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Dr. Renu Jadon, St. Xavier’s College Jaipur |
Digital Nudges and Sustainable Chouces- Shaping Green Consumer Behaviour in India’s Platform Economy |
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Dr. Asheetu Bhatia Sarin, Associate Professor, VIPS-TC,GGSIPU, India |
Sustainable Tourism for Poverty Alleviation and Employment Generation in Rural Areas in India |
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Dr Sivarethinamohan R, (Professor Symbiosis International University), India Seda Yıldırım, Tekirdag Namık Kemal University, Turkey |
The Impact of Geographically Indicated Local Products on the Development of Rural Tourism |
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Dr Sablu Khan (Corresponding Author) Associate Supervisor (External), Victoria University, Melbourne & Assistant Professor, School of Rural Development Tata Institute of Social Sciences, Tuljapur Off-Campus, Maharashtra, India Dr Mohd Yasir Arafat Aligarh Muslim University, Aligarh India |
Blockchain-Enabled Agri-Value Chains and Consumer Willingness to Pay Premium for Organic Food: A Study Based on the Technology Acceptance Model |
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23th October 2026 Friday 13:00-14.30 Pm Turkish Time THIRD SESSION https://us06web.zoom.us/j/89072081504?pwd=vUFFDkaj5ogOsk9tDxmO0oZV1v9CK1.1
Moderator: Prof. Dr. Seda Yıldırım |
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Keynote Speakers and Invited Speakers |
Topics |
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Dr. Navnit Kumar Shukla Assistant Professor Lotus Institute of Management, Bareilly, U.P, India
Dr. Ayushi Gaur Assistant Professor IMS Unison University Dehradun, India |
Rural Development through the Indian Knowledge System: A Sustainable Tourism and Marketing Perspective |
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Dr. Shruti Gulati, Pure Learning Education & University of Delhi |
Social media for promoting rural development and sustainable tourism across the globe |
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Dr. Vimal Chandra Verma, Siddharth University Kapilvastu, Siddharth Nagar, Uttar Pradesh, India |
Rural Development through Sustainable Tourism: An International Marketing Perspective for Inclusive Growth |
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Dr.Meenakshi Swamy, St. Aloysius college, Jabalpur (M.P) |
Rural Development and Sustainable Tourism: Unlocking Rural Potential through Responsible Tourism |
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Dr.Walid K.Alrawi, European University - Ras Al Khaimah (Eurak) |
Human–AI Collaboration in UAE Organizations: Effects of AI-Enabled HR Analytics on Employee Performance and Retention in the Hospitality Sector |
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Dr Giuseppe Cantafio, American University of Bahrain Dr. Afzal Sayed Munna, University of Hull, United Kingdom Prof. Dr. Seda Yıldırım, Tekirdag Namık Kemal University, Türkiye |
The Relationship Between Education and Awareness of Sustainable Consumption |
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Khudayberdiyeva Nargiza Nizomiddin kizi, Namangan State University
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Mechanisms for the Development of Hotel Services Based on Digital Management Platforms and Mobile Applications |
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Xulkarbonu Yokubovna, PhD., Namangan State University |
Tourism Marketing And Destination Branding As Strategic Tools For Sustainable Rural Tourism Development |
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Xulkarbonu Yokubovna, PhD., Namangan State University |
Tourism Marketing And Destination Branding As Strategic Tools For Sustainable Rural Tourism Development |
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Yunusova Sohiba Abdulmamidovna, Namangan State University, Department of Management |
Supporting social tourism entrepreneurship in rural areas |
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23th October 2026 Friday 14:30-15.30 Pm Turkish Time FOURTH SESSION https://us06web.zoom.us/j/89072081504?pwd=vUFFDkaj5ogOsk9tDxmO0oZV1v9CK1.1
Moderator: Prof. Dr. Seda Yıldırım |
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Farhana Yeasmin, Project Researcher at University of Asia Pacific Served as Research Fellow at American Institute of Applied Sciences at Switzerland (AUS) |
Money Meets Meaning: Financial Institutions as Architects of Sustainable Tourism Brands |
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Jessee Zhang, EGP, WorldCulture |
Cultural resilience as a driver of rural brand sustainability |
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Abhishek K Singh, Graphic Era Hill University, Dehradun, Uttarakhand, India Seda Yıldırım, Tekirdag Namık Kemal University, Tekirdag, Turkey |
Impact of Social Media Influencers on Rural Tourism Destination |
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Dr.Priya Solomon, Universal Ai University, India Prof. Dr. Seda Yıldırım, Tekirdag Namık Kemal University, Tekirdag, Turkiye
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A Brief Study on Women's Entrepreneurship in Rural Tourism |
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Prof. Dr. Seda Yıldırım, Tekirdag Namık Kemal University |
A Review of New Trends in Rural Tourism Destinations |
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Prof. Dr. Seda Yıldırım, Tekirdag Namık Kemal University |
The Greenwashing Puzzle |
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Dr Racha Sultan , Hiba Sultan, Dr Iman Baba Faculty of Tourism , City University , Tripoli-Lebanon |
From Farm to Table and Beyond : The Potential of Rural Breakfast Tourism for Sustainable Rural Development in North Lebanon |
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Ibrahim Niftiyev, P.hD. in Economics. Azerbaijan State University of Economics (UNEC), |
Advertising as a Strategic Marketing Tool for Global Brands: A Qualitative Analysis |
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FINISH First Day.
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SECON DAY
24th OCTOBER 2026, SATURDAY |
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