5. International Marketing Symposium 2026

Tekirdağ Namık Kemal University is pleased to announce the 5th International Marketing Symposium 2026, which will be held on 23–24 October 2026 at Tekirdağ Namık Kemal University, Tekirdağ, Türkiye.

The main theme of this year’s symposium is “Rural Development and Sustainable Tourism.” The symposium aims to bring together academics, researchers, practitioners, policymakers, and sector representatives to discuss innovative marketing strategies that support resilient destinations, local communities, and a sustainable future.

In today’s rapidly changing world, rural regions have become important destinations for sustainable tourism, local value creation, cultural heritage preservation, and regional development. Marketing plays a key role in promoting rural destinations, strengthening community participation, increasing destination competitiveness, and supporting environmentally responsible tourism practices.

The symposium welcomes theoretical, empirical, and applied studies related to marketing, rural development, sustainable tourism, innovation, digital transformation, local culture, destination branding, and community-based tourism.

Suggested Topics

Submissions may address, but are not limited to, the following topics:

• Rural development and sustainable tourism
• Marketing strategies for rural destinations
• Destination branding and local identity
• Eco-tourism and green tourism marketing
• Community-based tourism and local value creation
• Sustainable destination management
• Innovation and digital transformation in tourism
• Social media marketing for rural destinations
• Cultural heritage and local culture promotion
• Resilient destinations and sustainable future
• Tourism entrepreneurship in rural areas
• Sustainable consumer behavior in tourism
• Regional development through tourism
• Local food, gastronomy, and rural tourism
• Green marketing and sustainability communication

Submission Information

Researchers are invited to submit abstracts of 100–200 words. Abstracts should include the title of the study, author name(s), affiliation(s), e-mail address, country, and 3–5 keywords.

All accepted papers will be presented at the symposium. Selected papers may be considered for publication in symposium proceedings or related academic publication opportunities.

Important Information

Symposium: 5th International Marketing Symposium 2026
Theme: Rural Development and Sustainable Tourism
Date: 23–24 October 2026
Venue: Tekirdağ Namık Kemal University, Tekirdağ, Türkiye
Host Institution: Tekirdağ Namık Kemal University

We cordially invite scholars and professionals from all fields of marketing, tourism, sustainability, and rural development to contribute to this international academic event.

Promoting Rural Prosperity, Inspiring Sustainable Tourism